Education Series at CABDA MIDWEST

Education is a major focus for us here at CABDA. If our industry is to succeed, we must be at our best...And that means we must be constantly improving.

This year, we have some great breakout sessions hosted by our tremendous Education Partners: The PBMA, SRAM, and The NBDA!

Check out the Schedule!

Two days of Clinics, Seminars, and Panel Discussions!

PBMA Tech Clinics and Training 

Wheel Building Series

Bill Mould - Master Wheel Builder

Join Master Wheel Builder Bill Mould during his four-part wheel building series. Great for mechanics, existing wheel builders, or anyone looking to advance their skill and technical acumen.  



WEDNESDAY - 9:30 AM
(Fundamentals)
WEDNESDAY - 1:30 PM
(Carbon Wheels)
THURSDAY - 12:30 PM
(E-bike Wheels)
THURSDAY - 2:30 PM
(Wheel Tensioning)

Basics with Gates Carbon Drive: Belt Drives, Pinion Gearboxes


Gates Carbon Drive Tech


More and more brands have adopted this system since Gates launched it in 2007, and Gates will teach you what you need to know to sell and service belt drive models.

 As the North American Service Partner for Pinion gearboxes, Gates will also discuss this groundbreaking technology.

WEDNESDAY - 1:30 PM 
THURSDAY - 12:30 PM 



Campagnolo 21/22 Technical Overview


Presented by Campagnolo

 
Campagnolo designs, produces and distributes top-end components for racing and Gravel bikes to give absolute results. Tradition, technological development and design are all aspects that make the world of Campagnolo stand out from every aspect.

Join component experts during this overview of model year new 2021-2022 products.

WEDNESDAY - 10:30 AM
THURSDAY - 1:30 PM

Hub Service and System Spoke Replacement


Presented by Industry Nine


 Made in the USA, Industry Nine’s breakout product are hubs and wheelsets. The I9 Hydra hubs are some of the best all-around hubs on the market, with 690 points of engagement and a batch of colors to choose from. Their system wheels are also very unique, using their hub but with machined aluminum spokes, I9 can make lighter and stronger wheel compared to your traditional steel spoked wheel.

WEDNESDAY - 12:30 PM
WEDNESDAY - 2:30 PM
THURSDAY - 11:30AM

Selling Bike Care and Pedro’s Tool Overview


Matt Bracken - Pedro's


Pedro’s tools and other products can be found in 120 countries around the world.

This seminar will include an overview of new tools and products as well as best practices for increasing sales in the bike care category: Lubes, Polish, Grease, Bike Wash and more!



WEDNESDAY - 11:30 AM
THURSDAY - 2:30 PM

Turning Quick Service Products Into Profits


Presented by SR Suntour


 Many overlook the simple fact that SR Suntour forks are found on a number of bicycles found in the IBD's and many mass merchants. In shops we see these products all the time and believe it or not, you can make money selling the service on these, same as any other suspension product in the marketplace, what's even better is servicing SR Suntour Suspension is simple!

WEDNESDAY - 3:30 PM
THURSDAY - 10:30 AM


PBMA Training and Certifications

PBMA Mechanic Certifications

Multiple Time Slots.
Pre-Registration Required

 The focus is on technique, torque and precision. The ultimate goal that the bicycle is safe to operate, torque is correct on critical safety elements and the bicycle functions per the manufacturers standards. In-person testing is overseen by PBMA Instructors.

REGISTER HERE

Bosch E-Bike Certifications 

Pre-Registration Required


Join us to become certified to service Bosch eBike systems or renew your certification, which expires 15 months from the date of your last training.

WEDNESDAY - 8:00AM
THURSDAY - NOON


REGISTER HERE

NBDA Education Sessions and Panels

The NBDA has put together some truly excellent content for CABDA Midwest!

Importance of Specialty Services in the Current Retail Landscape


Greg Robidoux - Serotta International Cycling Institute


Independent bike fitters and shop based fitting programs provide a vital role in the success of the local bike shop in the current retail landscape. Not only can it bring needed additional revenue, but it also improves the overall cycling experience and builds smarter, more educated cyclists and bicycle consumers.  

WEDNESDAY - 9:30 AM
(NBDA SEMINAR)

Retailer Mind Meld #1
"MAGYK"
Business, Sales, and E-Commerce


Moderated by NBDA President Heather Mason with guest panelists to include; Ben Barenholtz (Quivers), Jay Townley (Human Powered Solutions)


Join us for an interactive session with panelists and retailers alike to share tips, ideas, and lessons learned from experiences in utilizing technology to drive sales.

Shop POS Systems, Inventory Control, E-commerce sites, Ship to Store Retail, DTC Brands, And More.

Bring your thoughts, questions, and comments and join the discussion!


WEDNESDAY - 11:00 AM
(NBDA SEMINAR)

Communicating With Today’s Customer…And How to Meet Them Where They Are At


Scott Buelter – Ascent 360


Tapping into the gold mine of customer data bike retailers are collecting at POS/eComm, segmenting and more effectively communicating to high value customers, lapsed customers, automating service reminders, post-purchase offers, and other ways of getting customers back into your shop! 

WEDNESDAY - 12:30 PM
(NBDA SEMINAR)

The Role of Physical Retail in the Roaring 2020’s: Tools and Strategies For Excellence


Ben Barenholtz- VP of Marketing, Quivers


Commerce isn't about DTC versus physical retail. It's not about selling online or offline. It's not marketplaces or a brand's website. That's tired thinking and we're moving past it. Commerce is everything, everywhere, all the time.

WEDNESDAY - 2:00PM
(NBDA SEMINAR)

Retailer Mind Meld #2
"FYRE"
Riders and Retail


Moderated by NBDA President Heather Mason with Guest Panelists


Join us for an interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on how to engage your community.

What is meant by the word “cyclist” and how do we welcome all “cyclists”, encouraging the new cyclist to ride more, roles your store can take to continue to connect, giving your community a reason to visit, and encouraging youth into our sport and industry. I

It’s a lot to shake out..bring your questions and best advice to the conversation!

WEDNESDAY - 3:30PM
(NBDA SEMINAR)

Additional Revenue. Customer Satisfaction. Customer Retention- Why Retailers are Offering Service Contracts


Frank McMillan- President of Ensure Protect/ Rides Extended Service


 This session will delve into why top independent bike dealers from single store operators to multi-location regional powerhouses, their sales associates and service teams are on board with R.I.D.E.S. What other products can you offer that guarantee customer retention while making 50 points on the sale, and income for repairs and maintenance? If you don’t offer a plan find out why you should. If you offer your own and carry the long term risk and liability, you’ll want to compare the benefits of moving your program over from a business sense and from a customer value sense. R.I.D.E.S. Proof that a better program makes sense.

THURSDAY - 10:30 PM
(NBDA SEMINAR)

Retailer Mind Meld #4
"Flyte"
Service Center


Moderated by NBDA President Heather Mason with guest panelists to include; Ed Nasjleti (SRAM), Frank McMillan (Ensure Protect), Greg Robidoux( Serotta International Cycling Institute)


Join us for our final interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on how to maximize your service area.

Conversations will be around the Service center, Fit Services, Service Contracts, Profitability, Vendor Relations, Pricing, Scheduling, and more.

It's a lot to shake out. Bring your questions and best advice to the conversation.


THURSDAY - 12:00 PM
(NBDA SEMINAR)

The Supply Chain Nightmare – And How Bike Shops Can Prosper! 


Jay Townley
Human Powered Solutions


Based on the NBDA U.S. Bicycle Market Overview Report, this timely seminar will help you understand the vitally important role of the bicycle retailer and how to emerge and prosper during and after the current supply chain nightmare.



THURSDAY - 1:30 PM
(NBDA SEMINAR)

Retailer Mind Meld #3
"Queste"
The Customer Journey


Moderated by NBDA President Heather Mason with guest panelists to include; Scott Buelter (CEO & Founder Ascent 360)

 
Join us for an interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on how to use Data to enhance your customer experience and continue to engage new riders.

Topics on Marketing, Sales Training, Customer Centric services, Rider Communication, and meeting today’s customer where they are at.

It's a far reaching conversation. Bring your questions and best advice to the conversation.

THURSDAY - 3:00 PM
(NBDA SEMINAR)

SRAM Breakouts at CABDA Midwest 

Join the folks from SRAM at the following breakout sessions and tech clinics!

SRAM Tech Seminar -
AXS Road Build


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.

WEDNESDAY - 10:30 AM
(SRAM SEMINAR)

SRAM Tech Seminar -
G2 Brake bleed 


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like. 

WEDNESDAY - 12:30 PM
(SRAM SEMINAR)

SRAM Tech Seminar - GX Eagle Take-Off And GX AXS Install (Timed)

Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.



WEDNESDAY - 2:30 PM
(SRAM SEMINAR)

The Path to Profitability – 
“A look Back and
Where We Are Going”


Ed Nasjleti – SRAM Retail Specialist


Last year SRAM held a 10 session webinar series in an effort to help retailers improve their business. The topics ranged from growing your community to service department efficiency. This presentation will touch on some of those topics..

THURSDAY - 11:00 AM
(SRAM SEMINAR)

SRAM Tech Seminar - 
Reverb C1  &  AXS
50 HR Service


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.



THURSDAY - 2:00 PM
(SRAM SEMINAR)